STRONG (documentary)
Back in 2007/2008 a camera crew followed around Joe DeFranco and a handful of his clients. There were no scripts and certainly no rehearsals during the filming of this documentary. The cameras captured a completely REAL “fly-on-the-wall” view of what was going on behind the garage doors of DeFranco’s Gym. Here’s what Elitefts.com CEO Dave Tate said about STRONG after it’s release in 2009: “STRONG is one of the most inspiring documentaries I have ever watched. From a future NFL recruit with a tough background, to a 13 year-old struggling wrestler, to a 40 year-old executive who just overcame a severe illness – and a well-to-do athlete seemingly unaffected by today’s economy – all share one common goal – getting STRONGER! This documentary is emotional on so many levels. It’s about that drive for self-improvement and never giving up. It bleeds persistence and overflows with blood, sweat and tears. It highlights adversity and setbacks, demonstrates resolve and courage, and is about digging