Warm Cards 3.0

For professional cameramen, videographers, and digital photographers a "normal" white balance is rarely acceptable these days. The WarmCards 3.0 White Balance Reference System is a sophisticated set of white balance cards that make it easy to get a warmer (or cooler) white balance, and then to keep the modified white balance consistent throughout the shoot -- with precision. WarmCards are the fastest, easiest, and most consistent way of manipulating your camera's white balance to improve skin tones and eliminate the cold electronic look that today's CCDs and CMOS imagers provide. Over 30,000 sets of WarmCards are used around the world every day. WarmCards provide the fastest, easiest, and most consistent way of getting the warmer, more pleasing skin tones that clients and audiences prefer. No gels, no filters, no special lighting, and they work with all professional TV cameras, video camcorders, and digital SLR cameras. If you can white balance, you can Warm Balance. With several diffe