1872-1972: 100 Years of Pirelli Visual Communication [Bob Noorda, Vanni Scheiwiller]

1872-1972: Cento Anni Di Comunicazione Visiva Pirelli [100 Years of Pirelli Visual Communication] curated by Bob Noorda and Vanni Scheiwiller, 1990. Libri Scheiwiller, Milano, Italy. 9.5 x 12.5, pp. 240, printed in Milan; Italian text. With Leopoldo Pirelli’s (Pirelli President) business card laid-in. This seminal book traces a century of Pirelli graphic communications and product advertising. With an Introductory text by Jole de Sanna; Prefaces by Leopoldo Pirelli and Gillo Dorfles and chapters devoted to the early origins and developments thru pre/post-war Milan including sections dedicated to the 1950s and 1960s. With an excellent text on the evolution of the Pirelli logo by Vittorio Sereni and notes from the editor, Vanni Scheiwiller.  Lavishly illustrated with more than 500 black and white and color images (photographs, catalogs, brochures, magazines, booklets, advertisements, posters, illustrations, trademarks, etc.) from many innovative designers, each with their own distinctive