Lippincott & Margulies, 1960s Design Sense Publication Collection

A collection of (11), corporate marketing publications from American industrial designers and marketing consultants Lippincott & Margulies, Inc. Founded by J. Gordon Lippincott and Walter P. Margulies in 1943, L&M quickly became an international leader offering expertise in: packaging and product design, interiors and architectural exhibits, corporate identification systems, name development, image research, marketing and communications planning, research and more. Included in this lot are (10) individual issues of Design Sense; a marketing publication by Lippincott & Margulies, 430 Park Avenue, New York, NY. (Toronto, Detroit, Zurich), pp. 12-16, stapled plus covers, 1962-1967 including nos. 30, 31, 40, 41, 43, 45, 46, 48, 51, and 55. Featuring articles and case histories on: Royal Bank, What Marketing Means, S.C. Johnson & Son, Inc., U.S. Rubber, Borg-Warner, CITGO, Eastern Airlines, Positioning Strategy, The United States vs. Ralph Ginzburg and Eros Magazine, New Yor