Japanese Corporate Identity Capabilities Brochures [PAOS: Progressive Artists Open System]

A collection of (4) uncommon, corporate capabilities brochures and booklets from the Japanese Corporate Identity Consultants PAOS (Progressive Artists Open System). Founded by Motoo Nakanishi in 1968, PAOS became Japan's leader in corporate identity design and creative management consulting with an office in New York City. (1) Building a New Form of Corporate Identity: Japan's CI Revolution by Motoo Nakanishi, PAOS Inc., April 1990, pp. 40, stapled booklet, printed in Japan with English text and illustrated throughout. Featuring excellent content: Why is Corporate Identity Necessary?; Japanese-Style CI: From Image Enhancement to New Business Development; A CI Case-Study: How Matsuya was Reborn; Executive Commitment to Attitudinal and Organizational Restructuring; The Basis of the Corporation: Informational Value; and Management Cannot Afford to Disregard Beauty. Translated for non-Japanese readers from a booklet originally published in Japanese by the Asahi Newspaper Company under the