Lufthansa Collection: Corporate Identification [Otl Aicher, c. 1970s]

A unique collection of (30) Lufthansa printed works including: tickets, decals, luggage tags, letterhead, pamphlets and booklets, menus, loose graphic identity sheets and more. “In the early 1960s, Lufthansa took a decisive step in corporate communications by commissioning designer Otl Aicher and his group of HfG Ulm students to compile an integrative study, with a view to redesigning Lufthansa's visual aesthetic. An extensive but incomplete implementation of their plan began in 1963. Today it is considered to be one of the most pioneering corporate design solutions of the twentieth century” — Lufthansa + Graphic Design Some items without dates but many appear to be printed in Germany between c. 1966—c. 1970 perhaps designed by Aicher’s team (Tomás Gonda, Fritz Querengässer, Hans (Nick) Roericht) or at least adhering to the original guidelines; with some variations. The (12) loose sheets have been removed from the official ”Lufthansa–Advertising Guidelines and Standards CGN XE 3” (see