PM: An Intimate Journal for Production Managers, Art Directors..., 1938 [Paul Rand]

PM: An Intimate Journal for Production Managers, Art Directors and their Associates, Vol. IV, No. 9, Oct–Nov, 1938. PM Publishing Co., New York. 5.375 x  7.875, pp. 83 with trade advertising. Wrap-around cover design by Paul Rand. PM (later called A-D for art director) was America's leading graphic design trade journal featuring ambitious work and Modern sensibilities between 1934–42. Featuring the influential, (16) page letterpress printed insert designed and illustrated by Paul Rand — the first of it’s kind to feature the young, 24-year-old homegrown designer. Introduction by unknown author discusses Rand’s modern influences and shared beliefs: ”One thing is certain, however, and this Paul Rand insists upon: it is wrong and uneconomical, from the aesthetic point of view, merely to “borrow” or separate from context without understanding the factors which brought the original into being.” Illustrated with (22) works by Rand: editorial pages, magazine covers, poster, trademarks, brochur