Railfreight Design Guide, British Railways Board, London, 1988

Railfreight Design Guide, 1988. British Railways Board, United Kingdom, London. 88 pp., 12.25 x 10, hardcover with slipcase. Printed in the United Kingdom and stamped “1070” on the rear yellow end paper; in an unknown edition. The original identity from 1987 was designed by Roundel Design Group. “Britain’s railways of the 1980s were a mess, figuratively and physically. Grimy trains streamed in and out of depots, through under-invested stations and between industries just about grappling with the new global economy in which they found themselves. To many, including British Rail’s clients, things were not looking good." — Tim Dunn, Creative Review, 2018 A Foreword by Colin Driver, Director of Freight ... “The time had come for a powerful public expression of confidence: the time had come for a bold new corporate identity.” This volume expresses the spirit of Railfreight’s new, modern identity; and less of a rigorous standardized guideline. Included are Introductions and explanatory texts