Agile PR: Expert Messaging in a Hyper - Connected Always - On World | AMACOM
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Agile PR: Expert Messaging in a Hyper - Connected Always - On World | AMACOM

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Agile PR: Expert Messaging in a Hyper - Connected Always - On World Kitap Açıklaması: Today's news landscape is more crowded and varied than ever before and is only growing more diverse. From bloggers to influencers to citizen journalist to all that is coming up over the horizon, learning how to most effectively build brands has become a 24/7 mission for even the most experienced PR firms, let alone the lone enterprise. So where does one even begin to take on such an endeavor?Look no further! In Agile PR, public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Individuals and businesses seeking to build either their brand or that of a client can learn how to:* Use newscrafting to help you or your client be the news* Personalize pitches to reporters and bloggers* Master the art of storytelling* Create branded hashtags that get shared* Gain exposure at

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