Wear Your Love for the Wild Rivers

Wear a piece of the Northwoods with you wherever you go. This classic white crew neck sweatshirt features a beautiful, vintage-inspired design celebrating the stunning waterfalls and scenic landscapes of Florence County. With the proud title "Heart of the Wild Rivers," this sweatshirt is a perfect tribute to the rugged beauty we call home. Made from a soft, cozy fleece blend, it’s ideal for cool evenings by the lake, crisp autumn hikes, or showing your local pride around town. Timeless Local Design: Celebrates the iconic "Wild Rivers" of Florence County. Soft & Cozy: Perfect for layering on cool Wisconsin days. A Perfect Souvenir or Gift: The best way to remember or represent our beautiful home.