Canada Trends to Watch for 2023
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Canada Trends to Watch for 2023

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Along-coming expansion of consumer media choice is now a reality in Canada, challenging the existing digital establishment. More ad-supported video on connected TVs (CTVs), audiences shifting to hipper social networks, streamlined streaming, and the growth of retail media will affect the media mix in 2023. Table of Contents: Connected TV Props Up the TV Ad Market Retail Media Networks Eat into the Duopoly’s Share of Advertising Advertiser Activism Gains Momentum Stream-Cutting Takes Hold TikTok’s Growth Drives Advertiser Interest Higher Sources Media Gallery Charts in the Report: Canada's Connected TV (CTV) Ad Market Is Soaring Why Do Retailers/Brands in Canada and the US Work With Retail Media Networks? (% of respondents, Aug 2022) How Many Streaming Services Have Adults in Canada Canceled? (% of respondents, by income, Oct 2022) Average Weekly Time TikTok Users in Canada Spent With TikTok, by Age and Language, Sep 2022 (hours)

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