ChatGPT and Generative AI Around the World

ChatGPT has received a lot of press since its November 2022 launch. But while interest in the tool is high almost everywhere, its use is not yet universal. In this report, we take a look at the maturity levels of generative AI around the world, outline some of the region-specific challenges and opportunities, and speculate as to the future shape of the market in these regions. Table of Contents: Executive Summary ChatGPT and generative AI maturity, mapped. High-maturity regions are already grappling with regulatory complications. In delayed-maturity regions, the ‘wait and see’ approach might strengthen future rollouts. How can brands and marketers prepare for generative AI’s rise around the world? Sources Media Gallery