TV Ad Measurement 2021: Opportunities and Challenges in the Convergence of Linear and Digital TV
$995.00
{{option.name}}:
{{selected_options[option.position]}}
{{value_obj.value}}
Although a growing percentage of ad spending around TV content is happening through addressable, programmatic, and connected TV channels, making advertising more accountable, holistic campaign metrics that cut across the linear and digital domains remain elusive.
Show More
Show Less