US Programmatic Digital Display Ad Spending: Connected TV Ad Dollars Will Surpass Desktop by 2021
$3,275.00
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Programmatic advertising will account for 83.5% of all US digital display ad dollars, or $57.30 billion, this year. Growth in social, connected TV and over-the-top (OTT) advertising will drive programmatic display to almost $80 billion by 2021.
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