What to Know About Programmatic Advertising 2022

EXCLUSIVE SMARTBRIEF OFFER: GET $200 OFF THIS REPORT PURCHASE WITH CODE SMARTBRIEF200 AT CHECKOUT! Over 90% of digital display advertising transacts programmatically. What does that mean, exactly? We dive into the fundamentals, define important terms, clear up jargon, introduce major players, and explore standard processes, while busting some myths along the way. 3 KEY QUESTIONS THIS REPORT WILL ANSWER What, exactly, is programmatic advertising, and how big is the programmatic market? Who are the major players in programmatic advertising, and what purpose does each player serve? What does the typical programmatic bid look like? Table of Contents Executive Summary Programmatic Fundamentals Relationship Dynamics: Ad Tech and Its Clients Where Do We Go from Here? Glossary Insider Intelligence Interviews Read Next Sources Media Gallery Charts in the Report US Programmatic Digital Display Ad Spending, 2020-2024 (billions and % change) US Programmatic Ad Spending, by Channel, 2022 & 2024 (billions and % of total channel ad spending) US Programmatic Ad Spending Share, by Transaction Method, 2019-2024 (% of total programmatic digital display ad spending) US Walled Garden Programmatic Digital Display Ad Spending, 2019-2024 (billions, % change, and % of total programmatic digital display ad spending) US Programmatic Digital Display Ad Spending Fees, 2019-2024 (billions, % change, and % of total real-time bidding (RTB) digital display ad spending) US Data Leaders Who Were Somewhat/Very Prepared for the Loss of Third-Party Cookies/IDs, by Company Type, 2021 & 2022 (% of respondents in each group)