The Comeback Case Study: How Redefining Mom® is Being Reborn

Go behind the curtain of a real-time brand rebuild and steal the strategies for your own. This isn’t just a story. It’s a strategy in action. I’m rebuilding Redefining Mom® from the ground up, after a five-year pause, major life changes, and a complete shift in what moms need right now. I’m documenting everything. We have already revamped several of our funnels and have processed over 430 orders in the Redefining Mom® Shop since we started this process in January! When you grab this behind-the-scenes experience, you’re getting: 📓 Live Google Doc Hub — This is my messy, in-progress home base for the entire relaunch—no gatekeeping, no fluff. 📈 Behind-the-Scenes Marketing Moves — Watch how I rebuild my email list, revive traffic, and position new products for long-term growth.  🧠 My Strategic Brain Dumps — From branding to content to funnels, I’m showing you every decision I make as I rebuild Redefining Mom®. 🎙️ Private Podcast Access — I’m documenting everything through audio updates yo