Baby Bum Cream - Natural Diaper Rash & Eczema Relief

============================== CREATIVE BRIEF: Baby Bum Cream ============================== PRODUCT ARCHETYPE: The High-Efficacy Solver CORE TRUTH: The cream Emily made at midnight when one-month-old Nate's rash wouldn't stop—he never had another one, and 23 years later, neither have thousands of other babies. DATE CREATED: January 2025 LAST UPDATED: N/A - Initial Creation SEASONAL STATUS: Year-round I. VISUAL STORYTELLING: * **Inspiration Shot:** Close-up of a mother's hands gently applying cream to baby skin, soft morning light through nursery window. * **Texture Shot:** Macro of the cream's rich, whipped texture showing calendula petals suspended in the golden salve. * **"The Craft" Shot:** Emily's hands mixing the original formula in her kitchen at night, baby monitor visible in background. II. EVOCATIVE SOCIAL PROOF: * **Featured Testimonial:** Carol's daycare provider perspective - professional validation from someone who sees dozens of babies. III. CURATED PAIRINGS: * **"Com