Sage and Cedar | Aftershave & Beard Conditioner

================================================================ CREATIVE BRIEF: SAGE AND CEDAR | AFTERSHAVE & BEARD CONDITIONER ================================================================ PRODUCT ARCHETYPE: The High-Efficacy Solver / Thoughtful Utility CORE TRUTH: This is a multitasking grooming essential; a high-performance, lightweight lotion that provides immediate post-shave relief while doubling as a leave-in conditioner that softens beards and tames hair. I. VISUAL STORYTELLING: --------------------------- * **Inspiration Shot:** The product bottle on a clean, slate or dark wood surface next to a high-quality razor and a small, wooden beard comb, instantly communicating its dual purpose. * **Texture Shot:** A small amount of the lotion on a fingertip, showing that it's a cream/lotion texture but looks lightweight, not heavy or greasy. * **"The Craft" Shot:** A shot of dried sage and cedar chips next to a bottle of witch hazel, suggesting the key natural ingredients.