Competitive Intelligence - What Many Fail to Do at Their Peril

Learn What You Need To Know and How to Find It Out No company can be successful without understanding the competitive landscape. Positioning, pricing, differentiation and where competitors are selling, how and why. There are many techniques to gather this information that professionals use.  This course explores all the different methods to perform competitive intelligence, counterintelligence, and research sources. Understanding your competitors and the market is a key skill every company needs. All companies need to have at least an informal competitive intelligence program to be proactive and not be surprised by announcements that could leave their company behind. If you are raising capital, one question from any potential investor about a known competitor that you are not aware of can kill an investment opportunity. And more importantly CI and market research are needed to ensure that you are properly differentiated, not just on market entry, but for years to come as your company e