Beverage Alcohol Consumer Segmentation Report

The Beverage Alcohol Consumer Report provides an in-depth examination of beverage alcohol drinking behavior in the United States. This proprietary study, conducted by EPG Specialty Information and its Beverage Information Group analysts, provides a comprehensive understanding of consumer alcohol consumption across six drinker personas in the Retail and On-premise channels. This report assesses drinking and shopping behaviors in the beer, wine, and distilled spirits categories. The Beverage Alcohol Consumer Report identifies and documents six distinctive consumer personas in the United States. Casual Drinkers Moderate Socializers Aspirational Urbanites Comfortable Urbanites Value-Seeking Beer Enthusiasts Affluent Urban Adventurers The report begins with an overview of adult beverage consumption in the U.S., ‘The American Drinker’ and then explores the six unique consumer segments.  Insights from the study reveal drinking behaviors within each persona: Category and segment drinking pr