Hydroxyethylcellulose

Hydroxyethylcellulose is a non-ionic, water-soluble cellulose derivative used in cosmetic and personal care formulations as a rheology modifier, thickener, and stabilizer. This specific grade (QP-4400-H) offers high viscosity and excellent salt tolerance, making it especially well-suited for surfactant systems, clear gels, shampoos, body washes, and lotions. It helps create smooth textures, suspend particles, and improve application feel without compromising clarity or foaming.