Amethyst Plum Jewel Collection Semi Permanent Hair Color

Inspired by rich jewel tone, the amethyst plum hair color is a shimmery, multi-tonal purple which shows up brilliantly on hair pre-lightened to a level 8 or 9. On level 7 or 8, it is a subtle plum shade with stunning burgundy undertones. It fades into a trendy ashy lilac shade. Product Info: Contains 120g of colorant  Made for all hair types Free of Ammonia, Peroxide, Parabens, and Sulfates Vegan & Cruelty-free formulation Fruity Aroma Lasts 8-10 washes (may vary depending on the porosity of the hair) Our shades appear different in the bottle than they do on the hair. Please do a strand test before doing an all-over application.