Transformation Copy

"If you have a business, you need copywriting." If your landing page isn’t converting, your ads are not getting enough clicks, and your emails are left unopened, you have a copywriting problem. What's the point of having a great product if you can't sell it? And you can't sell without writing copy that communicates the value of your product and your business to potential customers.  That's where Transformation Copy comes in. In this book, Jonathon Kendall will teach you the exact copywriting framework he used to generate millions for his clients and himself. This framework is based on the psychology of persuasion and why people really buy (spoiler alert: it’s all about emotions!). You’ll learn how to motivate people to buy by tackling all aspects of copywriting—from idea to execution and evaluation. The serial entrepreneur started as a copywriter and came up with the Transformation Copy framework after years of learning from the masters, deconstructing and reconstructing their work. H