BRL EChip Flasher Glow Davey

  The EChip provides "live bait" nerve pulses       Kicker fin on the back provides erratic rotation        Minimum drag when a fish is hooked    Can be run as slow as 1 mph with outstanding action        Easily rigged with long or short leaders on downriggers, drop releases or dipsies The EChip is the world's first microchip for bait. Invented in the greater Silicon Valley, it replicates the voltage discharged by the nervous system of live bait.        Electro-Location is the primary method fish use to determine what and where to strike. The EChip mounted in lures and bait is scientifically and practically proven to attract MORE FISH and BIGGER FISH.