Violet Vibes Tone & Brighten Shampoo

Banish the brass, for cooler shades of blondes & highlights. This bold, violet shampoo kicks brass on a wider spectrum for brighter, happier shades of bleached & highlighted hair. Plant-based, sulfate-free surfactants provide a mellow cleansing ideal for color retention and sensitive scalps! Let Violet Vibes cool your hue for a renewed sense of (hair)self.  Favorite For:  Cooling yellow & orange tones Strengthening hair with a rich amino acid blend Leaving hair soft, shiny & hydrated Providing humidity control To Use: Apply to wet hair and lather. Let it sit for 2-3 minutes then rinse. For more toning, leave on a minute or two longer. Follow with Violet Vibes Conditioner. Use every time you wash until you love your tone, then work it into your routine as needed. You do you!  Vegan, Cruelty-Free & Responsibly Formulated NO sulfates, parabens, gluten, or added sodium chloride