Claridge, John - East End Graphics

John Claridge. East End GraphicsSouthport, United Kingdom: Cafe Royal Books, 2018.  Staple-bound softcover.  24 pages.   Second edition.First edition 2013. Black & White.  At fifteen years old, John went to work in advertising at McCann Erickson where he encountered the inspiring figure of designer Robert Brownjohn, who had once been a pupil of Moholy-Nagy and famously created the opening credits for ‘Goldfinger’ and ‘From Russia With Love.’  “It opened up my eyes to how people communicate and the beauty of typography.” John confided,  “You’re surrounded by it and you’re brought up with it, but people like Robert Brownjohn take it to another level.” Today, John describes these photographs as coming from  ‘the time when my eyes were opened,’ yet he admits he was  ‘always interested in what’s not intentional,’ and these pictures all delight in the incidental visual humour and poetry of the human condition – whether a former chapel selling light bulbs that offered ‘batteries rech