Flourish Beauty Lab Purple Shampoo | Plant-Based Toning for Blonde, Silver & Gray Hair

Gentle, plant-based purple shampoo — brightens blonde, silver & gray hair without synthetic dyes or fragrance. A gentle, plant-based purple shampoo that neutralizes brassiness in blonde, silver, and gray hair without synthetic dyes or sulfates. Formulated with spirulina and purple sweet potato for natural toning, it brightens and hydrates while soothing sensitive scalps. Fragrance-free and made fresh in small batches in Vermont. Why You’ll Love It: No Synthetic Dyes — toned with botanicals, not chemical colorants Sensitive-Scalp Safe — no harsh detergents or artificial fragrance Brightens Naturally — neutralizes brassiness without over-toning Hydrating Cleanse — lathers richly without stripping moisture 👉 Best paired with our Violet Booster for customizable toning.   Why Choose Our Purple Shampoo? Ultra-Gentle & Plant-Based – No synthetic ultramarine violet or artificial colorants, just pure plant power.Sensitive Scalp Approved – Free from harsh detergents, synthet