Smokey Bear X Flylords Hoodie

If you know Merino Wool, you’ll know it’s a must-have material to have in any wardrobe. Duckworth has perfected their soft and lightweight hoodie with this merino wool so that it looks good and functions well on the river, the slopes, or a drink with friends.  Hailing from and tested in the high alpine, this American-made Montana wool hoodie was begging to boast the iconic Smokey Bear logo. Four years ago, when Flylords relocated to the West, we witnessed firsthand the devastating effects of wildfires on local waterways and fisheries during the Grizzly Creek fire of 2020. The Colorado River, a beloved spot for us, suffered from landslides caused by erosion and runoff from the fire, impacting the entire community and local ecosystems. Since then, Flylords has made it a priority to educate our community about the significance of wildfire prevention. Since childhood, we’ve understood the importance of Smokey Bear. Now, living in the West and witnessing the extensive impact of climate cha