For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be by Marcus Collins

For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be by Marcus Collins

$17.99
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In "an elegantly friendly writing style" (Wall Street Journal), the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture.Winner of the Thinkers50’s Radar AwardA Porchlight Business Book Award winnerNABJ Outstanding Book AwardLonglisted for the Non-Obvious Book AwardsLonglisted for BookPal’s 2023 OWL AwardsOne of Radical Candor’s Inspiring Books to Help You Become a Better Leader In 2023A Thinkers50 best new management book of 2023A Forbes Must Read Book for SpringA Next Big Idea Club Must-Read BookAn Amazon Best Book of the Year So FarIn For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple a

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