Guatemala - Francisco Morales

For over 40 years, Francisco Morales and his wife have nurtured La Esperanza, a coffee farm tucked in the rolling hills of Cipresales, Huehuetenango. Their journey, like so many in the world of coffee, began with humble and challenging beginnings. But through relentless dedication, hard work, and a deep commitment to their craft, La Esperanza has flourished into a thriving business that not only supports the Morales family but also provides steady employment for the local community. The name "La Esperanza," which translates to "The Hope," speaks volumes about the Morales family's deep-rooted belief in coffee as a vehicle for growth, prosperity, and opportunity. Francisco’s passion for coffee is matched only by his eagerness to learn and grow. He’s always seeking new knowledge—whether it's through connecting with fellow farmers or experimenting with fresh techniques in his wet mill and drying areas. This spirit of curiosity and continuous improvement has earned Francisco recognition i