Article Marketing For Content & Profit

You have a website. You want traffic. Therefore, you need articles. If someone says the word “article” to you, you might think of stories in magazines and newspapers. Unless, of course, you’re a serial grammarian, in which case you may picture a series of short words: a, an, the, and so on. In the interests of avoiding confusion (and assuaging the serial grammarians), all references to “articles” in this book should be assumed to mean this: Article: A relatively short, informative piece of writing that conveys an idea or concept in a useful, interesting and/or entertaining manner. Now, take a good look at that definition. There are several key words to help you determine what an article is. The word “informative” is perhaps the most important. Good articles let the reader walk away (or click away, as the case may be) knowing something they didn’t know before. People read articles expecting to either learn something or be entertained—preferably both. 6 What about the term “relatively sh