Why Design Matters

Why Design Ma.ers If you run a business, then you will no doubt be aware that this o:en involves wearing many different 'hats'. As a business owner, you will likely be in charge of everything from hiring and firing staff, to handling the finances, to coming up with new strategies for acquiring new customers or clients. No ma.er the nature of your business, many of these things will be consistent. One 'hat' that o:en gets forgo.en by small business owners and entrepreneurs is 'graphic design' – the ability to arrange images and text in the most visually pleasing manner and to assess and edit other images to get the best result. As with finance, markeJng and managing, this is a skill that is necessary no ma&er the nature of your business. That means that even if what you're doing is not something you would typically think of as 'creaJve', you will sJll definitely benefit from having this essenJal skill. In fact, it's no exaggeraJon to say that being at least adept in graphic design c