Customer Satisfaction is Worthless, Customer Loyalty is Priceless - AUTOGRAPHED

A timeless classic about the value of a loyal customer.  Why measure satisfaction when all that counts is loyalty?Product DescriptionHere are Jeffrey Gitomer's 3.5 compelling reasons why you and every employee in your company must own this book, must read this book, and must act on the principles of this book:1. It contains a game plan that any customer-serving employee, salesperson, manager, executive or entrepreneur can enact to ensure loyal customers.2. Any front-line employee can read it and "get it." Any front-line employee can read it and "do it." 3. Customer Loyalty is the measure of your present and future success. 3.5 Your competition may already own this book.From the Table on Contents:Part I: Customer, the Source of your Paycheck1. Introducing the Most Important Person in the World2. Introducing the Customer (Help!)3. The Reality of Service -- Lousy, Satisfactory, or Memorable?4. Who's Wrong? What's Wrong?Part II: The Right Principles Create the Right Words5. Principles, NOT Policy6. Three BIG Factors: 1. Get Real. 2. Get Friendly. 3. Get WOW!7. What's the Word Out on You8. The (Secret) Service Success Formula9. If you Talk Stupid, They'll Get Angry10. It's Not the Apology That Matters...It's the Recovery That Count11. Benchmarks Set the Standards... for Best Performance12. Put Your Job Skills to the TestPart III: Lessons from the Real World13. Lessons I Learned Sleeping in Someone Else's Bed14. Lessons I Learned Shopping in Someone Else's Store15. Lessons I Learned Flying in Someone Else's Airplane16. Lessons You Never Learned in School17. Loyalty Lessons from the Real WorldPart IV: Loyalty -- The Final Frontier18. The Loyalty Answers for the Company and You18.5 Loyalty Mission: The End of SatisfactionEpilogue