Customer Satisfaction is Worthless, Customer Loyalty is Priceless - AUTOGRAPHED

A timeless classic about the value of a loyal customer.  Why measure satisfaction when all that counts is loyalty?Product DescriptionHere are Jeffrey Gitomer's 3.5 compelling reasons why you and every employee in your company must own this book, must read this book, and must act on the principles of this book:1. It contains a game plan that any customer-serving employee, salesperson, manager, executive or entrepreneur can enact to ensure loyal customers.2. Any front-line employee can read it and "get it." Any front-line employee can read it and "do it." 3. Customer Loyalty is the measure of your present and future success. 3.5 Your competition may already own this book.From the Table on Contents:Part I: Customer, the Source of your Paycheck1. Introducing the Most Important Person in the World2. Introducing the Customer (Help!)3. The Reality of Service -- Lousy, Satisfactory, or Memorable?4. Who's Wrong? What's Wrong?Part II: The Right Principles Create the Right Words5. Principles, N