ALTER EGO ITALY - Urban Proof Collection - Urban Proof Shampoo

* This collection is suited both for professionals and non-professionals *   New to Glam Concepts?  Professional color charts and education are available.  Please register for a Colorado professional account with us by emailing us at: sales@glamconcepts.com    ALTER EGO ITALY   URBAN PROOF SHAMPOO Ideal for all hair types, especially stressed and oily.Urban Proof Shampoo is a detoxifying and purifying charcoal shampoo, designed to counteract the effects of urban pollutants such as heavy metals and fine powders that come into contact with our hair every day, depositing on the fibre.It acts as a purifier, absorbing impurities, excess sebum and smog like a magnet.Hair and scalp are regenerated after the detoxifying treatment. All impurities are removed and the hair is light, shiny and clean for longer.The dark creamy texture formula is enhanced with the special anti-pollution shield of Urban Shield technology based on natural sugars derived from corn. The anti-pollution action protec