Pleated - Flow Buildout

Subscriber Flow (when someone signs up for your newsletter): A four part series, over 17 days. This flow tells the story of your brand. Welcome New Flow (for new customers): A two part flow, thanking someone for their first order and an automatic follow up a few weeks later to see who they liked it, this email also includes an upsell. Welcome Back Flow (for returning customers): A two part flow, thanking someone for being such a loyal customer and an automatic follow up a few weeks later to see how they liked it, this email also includes an upsell.  Win Back Flow (if a customer hasn't returned in 60 days): A four part flow to regain them as a customer