1957 United Air Lines Pacific Northwest by Joseph Binder Sailboats Modernist
Date: 1957Artist: Binder, JosephSize (in): 40.5 x 24.875Size (cm): 102.9 x 63.2Condition: B+Linen backed: Yes This beautiful Mid-Century travel poster was created by Joseph Binder for United Air Lines to help promote the Pacific Northwest as a travel destination. In Binder’s Modernist reductive design sailboats glide elegantly across a placid lake with a snowcapped mountain visible in the distance as a United Air Lines airliner passes by in the skies above. Joseph Binder’s career began making travel posters in his native Austria before emigrating to the United States in 1934. Binder’s highly regarded style achieved worldwide recognition when his now iconic poster designs were selected for promotional use by organizers of the 1939 New York World’s Fair. Following the great success of Binder’s New York World Fair posters his services as graphic designer were eagerly sought by major clients including Fortune magazine, United Airlines, Jantzen Swimwear and the United States Navy among ot