End of Bias: A Beginning: How We Eliminate Unconscious Bias and Create a More Just World

The End of Bias is a transformative, groundbreaking exploration into how we can eradicate unintentional bias and discrimination, the great challenge of our age. FINALIST FOR THE NYPL HELEN BERNSTEIN AWARD FOR EXCELLENCE IN JOURNALISM, THE LUKAS BOOK PRIZE, AND THE ROYAL SOCIETY SCIENCE BOOK PRIZE 2022 NAUTILUS BOOK AWARD SILVER MEDAL * AMERICAN SOCIETY OF JOURNALISTS AND AUTHORS HONORABLE MENTION IN GENERAL NONFICTION NAMED A BEST BOOK OF THE YEAR BY WORLD ECONOMIC FORUM, AARP, GREATER GOOD, AND INC. Unconscious bias: persistent, unintentional prejudiced behavior that clashes with our consciously held beliefs. We know that it exists, to corrosive and even lethal effect. We see it in medicine, the workplace, education, policing, and beyond. But when it comes to uprooting our prejudices, we still have far to go. With nuance, compassion, and ten years' immersion in the topic, Jessica Nordell weaves gripping stories with scientific research to reveal how minds, hearts, and behaviors change