Private Consultation

A focused advisory session for high-stakes Chinese naming decisions. What This Is This private consultation is for founders and organizations who need clarity before committing to a Chinese name that will appear publicly, legally, or long-term. It is a working session designed to help you think clearly about naming risk, meaning, and long-term implications before a name becomes difficult or costly to change. Who This Is For This consultation is appropriate if you are: A founder or executive preparing for China-facing expansion A company evaluating a Chinese name for a brand, product, or initiative A leadership team concerned about linguistic, cultural, or reputational impact An organization that understands naming is a strategic decision, not a creative afterthought If a name will be used publicly, officially, or permanently, this session helps you avoid preventable mistakes. What’s Included Each consultation is tailored, but typically includes: Review of relevant background materia