Graphic Design Thinking: Beyond Brainstorming
"A 'must have' in the design arsenal."--Cat Normoyle, Professor of Graphic Design, East Carolina University "Provides enough thinking techniques to break out of even the worst creative rut."--Creative Woman's Circle Legendary designer Ellen Lupton demystifies the creative process in another essential graphic design book.Graphic Design Thinking explores a variety of techniques to stimulate fresh thinking to arrive at compelling and viable solutions. Each approach is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Lupton's hands-on, close-up approach, made famous with Thinking with Type, makes the creative process accessible to anyone and removes the myth that creativity is an in-born talent. Presents a wide range of methods applicable to any brainstorming scenario.- Techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form- From informal strategies that are i