Leap: How to Thrive in a World Where Everything Can Be Copied
How can companies achieve long-term success? Through learning to leap: building a system of reinvention into their organization that will stave off competition and keep them at the top of their industry.Outlasting competition is difficult. Doing so over decades or a century is nearly impossible. Yet, some pioneering companies have managed to endure and even prosper over the course of centuries. How is that possible? And what can we learn from those companies as we compete in a more globalized arena where everything can be copied?In Leap, Howard Yu illustrates how competitive advantage can be achieved, even in a world where labor, information, and money move easily, cheaply, and almost instantaneously. He identifies the five fundamental principles that allow companies to make a leap and stay successful in the face of competition: Constant reassessment of core competencies;Investigate new markets and areas of business so you're ready to leap when a competitor appears in the field;Histori