Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
A clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world's most effective business storytelling strategies.You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything--from helping leaders better communicate to motivating sales teams and winning customers away from competitors.But what stories do you need to tell? And how do you tell them?In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate: the Value Story, to convince customers they need what you provide; the Founder Story, to persuade investors and customers your organization is worth the investment; the Purpose Story, to align and inspire your employees and internal customers; and the Customer Story, to allow those who use your product or service to share their authenti