The Humane Economy: How Innovators and Enlightened Consumers Are Transforming the Lives of Animals
A NEW YORK TIMES, WASHINGTON POST, and LOS ANGELES TIMES BESTSELLERESSENTIAL READING. -- JANE GOODALLA CRITICALLY IMPORTANT BOOK. -- JACK WELCHFrom the leader of the nation's most powerful animal-protection organization comes a frontline account of how conscience and creativity are driving a revolution in American business that is changing forever how we treat animals and create wealth. Wayne Pacelle of the Humane Society of the United States reveals how entrepreneurs, Fortune 500 CEOs, world-class scientists, philanthropists, and a new class of political leaders are driving the burgeoning, unstoppable growth of the "humane economy."Every business grounded on animal exploitation, Pacelle argues, is ripe for disruption. Indeed each one of us is, and will be, touched by this far-reaching transformation in food and agriculture; in the pharmaceutical, chemical, and cosmetics industries; in film, television, and live entertainment; in tourism and wildlife management; in the pet trade for d