Winning Now, Winning Later: How Companies Can Succeed in the Short Term While Investing for the Long Term
"One of the best guides ever on how to lead a company...the War and Peace of books on corporate leadership." --Fortune Magazine"Both readable and a practical guide for managers."--The EconomistDave Cote just delivered the War and Peace of books on corporate leadership... meet s] the biggest challenge in corporate America: balancing the short-term success demanded by investors with sowing the seeds for rewards that will only be harvested years hence, but are essential to achieving greatness. --Fortune MagazineBusiness leaders often take actions that prop up earnings in the short term, but compromise their companies' long-term health. David Cote, the much-respected former leader of Honeywell International and one of the most successful CEOs of his generation, shares a simple, paradigm-shifting method of achieving both short- and long-term goals.Short-termism is rampant among executives and managers today, causing many companies to underperform and even go out of business. With competitio