Caravelle Sea Hunter

The Ruggedness of a Explorer Dial Sub and Without the Price Point. DESCRIPTION Coming Soon! BRAND HISTORY Caravelle was introduced by Bulova in 1962 as a more affordable alternative to their more expensive lines while maintaining high-quality standards. The name "Caravelle" was chosen to evoke the era of the caravel, a small, highly maneuverable sailing ship used in the 15th to the 17th centuries, reflecting the brand's spirit of adventure and discovery. Bulova, an established American watch brand, had already made a name for itself with innovations in watchmaking and marketing. With Caravelle, Bulova aimed to capture the mid-priced watch market without diluting the prestige of the Bulova name. Caravelle became known for offering stylish and reliable timepieces at a lower price point, which made it quite popular. During the 1960s and 1970s, Caravelle competed directly with other affordably priced watch brands and was marketed as "the beautiful buy in a fine watch." The brand distinguis