Paul Rand: A Designer's Art

Paul Rand was one of the leading graphic designers of the twentieth century. He was a pioneer in advertising and typography, and his essays on the subjects are highly coveted. Rand applied lessons of modern art, particularly those of the Bauhaus, to business and thus changed the game. Rand’s finest essays on design and a wide selection of his brilliant graphic work are found in this collection. Not only is the book visually striking, Rand’s thoughts on humor in design, the complexity of color, and the art of the package are also illuminating. Specifications & Care 246 pages Published by Princeton Architectural Press ISBN 978-1-61689-486-3