Amika Big Hit Volumizing Shampoo

Big Hit Volumizing Shampoo by Amika. Ready for a big hit of volume? this superstar delivers sensational volume + weightless moisture. WHAT IT IS: hit the high notes with big hit, a volumizing shampoo that instantly boosts volume that lasts all day with weightless moisture that’ll send limp, lifeless hair home. *based on a professional evaluation of 32 subjects. WHO IT'S FOR: fine-medium hair types (1-3a) WHY IT'S SPECIAL: this volume deserves an encore. big hit shampoo is packed with volume-enhancing ingredients to turn up the volume without drying or weighing hair down—in fact, big hit helps to add + retain moisture into strands for volume without the compromise. the main act? an instant boost of volume that lasts all day. volume that packs a performance: clinically proven for 2.3x more volume** iconic volume, the amika way: infused with caffeine to energize flat strands + send limp hair home. soft, touchable strands are IT: boosts volume without compromising on (weightless!) hydrati