Pride of Madeira

Pride of Madeira | Echium candicans Pride of Madeira is a bold, architectural evergreen shrub known for its towering spikes of vivid purple-blue flowers and silvery-green foliage. Blooming from spring to early summer, it creates a striking display that draws in bees, butterflies, and hummingbirds by the dozens. Its drought tolerance, coastal hardiness, and dramatic form make it a showstopper in Mediterranean-style gardens, slopes, and large landscape plantings. Growing Echium candicans Light: Full sun for the best flowering and compact form. Soil: Prefers well-draining sandy or rocky soil; tolerates poor soil conditions. Water: Low water needs once established; overwatering can cause root issues. Maintenance: Little pruning required; remove spent flower spikes to maintain tidiness and encourage bushier growth. Hardiness: USDA zones 9–11; thrives in warm coastal climates and tolerates wind and salt spray. Wildlife: A magnet for pollinators, especially bees and hummingbirds.