The Fall of Advertising & The Rise of PR - Al Ries & Laura Ries

Authors:Al RiesLaura Ries -Publisher: Harper BusinessLanguage: EnglishPaperback: 320 PagesPublication Date: May 11, 2004ISBN-13: 9780060081997Condition: Pre-owned Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising.