1950s Baylor Datemaster By Heuer

Why This Watch Matters Heuer designed this all-purpose dress watch for the Baylor Watch Co., a house brand for Zales, the famous Texas-based jeweler.  The Full Story It's not often that a non-chronograph vintage Heuer comes across our desks, but when we discovered this 1950s Datemaster made for the Baylor Watch Co., we knew we had to share it with you.  One of the more underappreciated aspects of Heuer's lengthy history are the watches it produced under white-label agreements for various retailers around the world. The watches Heuer created under the Abercrombie & Fitch branding might be the best known, but the Swiss firm's work with Zales and the Baylor Watch Co. should be no less appreciated.  Today's example has us particularly excited as it is double signed on the dial with both the Baylor and Heuer branding. The classic Heuer logo is stamped right above the six o'clock marker. The dial is largely plain, with the exception of the three o'clock date window that's framed an