101 Design Methods: A Structured Approach for Driving Innovation in Your Organization

The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.Author: Vijay KumarBinding Type: PaperbackPublisher: WileyPublished: 10/09/2012Pages: 336Weight: 1.45lbsSize: 9.10h x 7.40w x 0.70dISBN: 9781118083468About the AuthorVIJAY KUMAR is a professor at the IIT Institute of Design, the graduate school of design at the Illinois Institute of Technology, where